The Influence of Self-Sufficiency, Information Seeking, and Knowledge Towards Smart Purchasing Behavior in Indonesia

Smart purchasing behavior is a bright act of consumer in deciding to use product. Several studies show that needs and desires contribute behavior. This study aimed analyze the influences self-sufficiency, information seeking, knowledge on smart Indonesia. There were 2100 married or working respondents with an age range 17-60 years from which several data generated, including knowledge, Data analysis applied Structural Equation Modelling using LISREL 8.7. The findings showed self-sufficiency significantly influenced seeking. Moreover, significant positive correlation was evident between information-seeking, Governments protection institutions need increase quantity quality socialization improve perspective Keywords: behavior, SEM